Dr. Konstantinos Sarantos
Website & SEO Campaign
Strategy & Challenge
Konstantinos Sarantos, with many years of experience in Orthopedic Surgery and advanced studies in Greece and abroad, is among the pioneers in Total Joint Replacement and Robotic Hip and Knee Surgery. His continuous scientific development, combined with his consistent online presence, makes him a key reference in the field of Orthopedics.
As part of our collaboration, we designed and developed an advanced medical website aimed at highlighting his scientific identity and facilitating digital communication with patients. Through targeted SEO efforts, we achieved a stable presence of the website among the top organic Google search results, enhancing the visibility and trust of the public towards his work and expertise.
Our Services in the Project
- Web Design & Development
- SEO
Project objectives
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Redesign of the medical website to fully incorporate the scientific identity and prestige of Konstantinos Sarantos.
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Integration of features that facilitate immediate and user-friendly communication, such as contact forms, call-to-actions, and online appointment booking.
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Maximum enhancement of online visibility through a targeted SEO strategy aimed at increasing new patients and website traffic.
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Maintaining and further improving the website’s high organic ranking in relevant Google searches.
Web Design & Development
- Description
The need to highlight Konstantinos Sarantos’s scientific identity, combined with the requirement for friendly and direct communication with his audience, set high standards for the development of the new website. At the same time, it was essential to maintain the sense of reliability and human approach that characterizes his medical work. Additionally, a key priority was the maintenance and further enhancement of the website’s high organic ranking on Google through strategic SEO planning.
- Features & Innovations
- Design that integrates the doctor’s scientific profile and prestige
- Easy and user-friendly navigation for quick access to services and biography information
- Contact forms and online appointment booking capability
- SEO optimization on every page
- Blog section with credible medical content for continuous authority building
- Full compatibility with mobile devices and fast page loading
- Compliance with GDPR and medical marketing guidelines
- Creation of structured data for improved appearance in search results
- SEO performance analysis and continuous optimization using KPIs
- Discreet and strategic presentation of scientific titles and specializations
- Results
The development of the new website for Konstantinos Sarantos delivered significant and immediately measurable outcomes. Organic traffic steadily increased, leading to greater visibility of his medical work and a rise in appointment requests. The overall user experience was substantially improved, strengthening the trust relationship between the doctor and the website visitors.
SEO
Implementation
Konstantinos Sarantos has established himself as one of Greece’s leading Orthopedic Surgeons, pioneering in Total Joint Replacement and Robotic Hip and Knee Surgery. Aiming for a dynamic digital presence and further enhancement of his professional image, we proceeded with the strategic development of a new, technically sound medical website based on custom design, comprehensive SEO, and targeted medical content.
Specifically, we carried out full SEO optimization covering all levels: on-site, off-site, and technical.
At the on-site SEO level, we analyzed the website structure, optimized the service and article pages, updated metadata, and properly organized internal links, targeting thematic consistency and better ranking in medical searches.
Simultaneously, through technical SEO, we improved loading speed, ensured excellent navigation experience on mobile devices, and addressed critical SEO issues, guaranteeing flawless performance on Google Search Console.
Within off-site SEO, we focused on building quality backlinks through partnerships with reputable medical portals and thematic directories. Additionally, we designed a strategic blog content development plan, targeting high-readership and patient-interest keywords.
All actions were based on data-driven analysis (SEO audits, competitor research, search intent analysis), aiming for a steady increase in organic traffic, improved rankings in key medical searches, and the strengthening of the doctor’s overall digital presence.
Results
increase in organic traffic compared to the previous 12 months
increase in contact inquiries through organic search
increase in impressions for keywords related to Orthopedic Surgery.
ranking for 210 high-competition keywords (ACL tear, knee osteoarthritis, robotic knee arthroplasty, total hip arthroplasty, etc.)
reduction in crawl errors reported in Google Search Console
increase in new users from organic search results
