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CHALLENGE

Google is a “living creature” that constantly changes, in extension it affects and changes S.E.O too. During the past years significant changes have been made regarding the method that websites appear on the 1st page of the organic results in the fields of Medicine.

What does this mean in action?

On the 1st page of the results, there are websites with rich and often-updated content, fact that unveils Google’s intentions. What kind of websites are these? The positive evaluation of websites with content that covers completely a visitor query, who searches for detailed information regarding a specific decease or operation.

Digital4U provides services in the forefront of this special and demanding sector. Having developed a steady clientele with 70+ doctors & medical/ diagnostic centers, collaborates on a regular basis with clients of all the range of specialties, like:

  • Plastic surgeons
  • Gastroenterologist
  • Gynecologists
  • Neurologists/ Neurosurgeons
  • Urologists, Andrologists
  • Psychiatrists
  • General Surgeons
  • Dermatologists
  • Angiologists/ Vascular Surgeons
  • Otolaryngologists
  • Orhopedic Specialists
  • Diagnostic/ Medical Centers
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STRATEGY

The orchestration and the implementation of the strategy we follow in order to optimize a website of the Medical sector relies on 4 steps:

Competition research

We conduct a research and we track down the direct competitors of our clients’ website, delving into their tactics of promotion for brand awareness.

Keywords Research

We record the trends of searches, in order to finalize the phrases/keywords- that have the highest interest by users on the one hand and, on the other hand, satisfy the most significant needs of our client. The Medical sector is perhaps the most demanding category across the Internet, therefore we give emphasis on generic keywords (specialties/diseases) so as more specific (particular therapies/symptomatology etc.).

On-site Optimization

We intervene in the website that is to be optimized holistically. All the pages/subpages are enriched with unique content, while we also utilize mechanisms that assist fast loading pages and short loading time.

Website Extroversion Improvement

The improvement of a website’s extroversion in the Medical sector is a constant process. Secure and measurable actions, which are deployed on a monthly basis, when combined with regular checks and monitoring via Google Analytics & Google Webmaster Tools, can drive top-notch results.

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RESULTS

Results speak for themselves! Digital4u has achieved the appearance of websites of the Medical sector, on the 1st page of Google, for thousands of highly-competitive keywords. As a result, an increase of traffic to our clients’ websites by tens of thousands visitors is recorded. Indicatively, we present to you the most important keywords:

Generic keywords: Specialties

plastic surgeon, gynecologist, obstetrician, vascular surgeon, neurologist, neurosurgeon, otolaryngologist, surgeon, general surgeon, psychologist, psychotherapist, psychiatrist, urologist, andrologist, ophthalmologist, angiologist, vascular surgeon, gastroenterologist, dermatologist, sports medicine doctor, orthopedic, orthopedic surgeon etc.

Generic keywords: Diseases/ Therapies

laparoscopy, hysteroscopy, blepharoplasty, liposuction, mole removal, erectile dysfunction, rhinoplasty, phalloplasty, varicose veins, spider veins, venous insufficiency, gastric sleeve, brain cancer, brain volume, stomach cancer, esophagus cancer, depression, bipolar disorder, endometriosis, tonsillectomy, chronic pain, herniated disc, Pap smear, Pap smear test, knee arthroscopy, meniscal tear, meniscus tear, cruciate ligament rupture, penis enlargement, penile elongation, phimosis, varicocele, scoliosis, kyphosis, extracorporeal, IVF, stomach hernia, varicose veins, stomach dysplasia, nasal septum, tonsillectomy, breast volume, breast cancer, prostate cancer etc.

More specific keywords: Local and more niche searches

laparoscopic, colectomy, chemotherapy port, gallbladder, hemorrhoids, phlebitis treatment, varicose veins therapy, total knee arthroplasty, scoliosis brace, kyphosis brace, exercises for scoliosis, digital mammography, rhinoplasty Athens, plastic surgeon Thessaloniki, plastic surgeon Athens, male infertility, erection issues, physiotherapy Athens, ophthalmologists Thessaloniki, sinusitis surgery, snoring treatment, ENT Athens, ENT Thessaloniki, natural labor etc.

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