BAZAAR
B2C eshop
Strategy & Challenge
Bazaar, one of the leading retail supermarket chains in Greece, recognized the need to upgrade its online store in order to compete with direct rivals and meet the modern demands of Greek consumers. Within this framework, the goal was to offer a fast and easy ordering experience for supermarket products, while ensuring usability and effective navigation for the user.
Project objectives
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User experience upgrade: The new store must offer easy navigation through the remarkable product mix of 7,000+ items while simultaneously enabling fast order placement.
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Market competitiveness: Bazaar needed to adapt to market developments and offer features that attract the modern consumer.
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Product mix organization: Proper and concise presentation of product categories to help customers find quickly and easily what they are looking for.
Web Design & Development
- Description
The project involved the personalized design and custom implementation of a retail supermarket eCommerce store, which includes:- Organization and presentation of 7000+ products aiming for easy and fast search.
- Device-friendly design (mobile, tablets, desktop).
- Clear and elegant design, with banners and product displays that support navigation and purchasing.
- Integration with Pylon ERP system: Fully integrated with Pylon ERP for real-time inventory and order management, ensuring accuracy and efficiency in order and shipment processes.
- Features & Innovations
- Custom Menu: Creation of a user-friendly menu that allows users to quickly browse product categories and find what they need.
- Multiple Dynamic Filters: Help users filter products by categories, price, availability, etc.
- Search Tool: An advanced search tool was integrated for fast and accurate product finding.
- Creation of Personalized Lists: Users can create and save their product lists for future purchase.
- Postal Code Check: A postal code verification feature was integrated so users can see if the business can serve their area.
- Creation of Promotional Scenarios (Promo Bundles): Ability to create offers and product bundles at special prices.
- User Selection for Cutting Method on Selected Items: Allows users to choose the cutting method (e.g., meat) on selected products.
- Usability on Mobile Devices: The design is fully mobile and tablet friendly, ensuring a pleasant navigation experience.
- Results
- Improved User Experience: The new platform offers faster and easier navigation, leading to increased customer satisfaction and greater loyalty.
- Increased Sales: Easy product search and promotional features enhanced purchasing behavior and boosted sales.
- Market Competitiveness: Bazaar is now more competitive with a modern and functional online store offering unique capabilities to users.
- More Efficient Order Management: The optimized platform helps faster and more accurate order fulfillment, improving operational efficiency through integration with Pylon ERP.
