Gennima IVF

Website & SEO Campaign

The project is an informational website aimed at women and couples seeking support and treatment for fertility issues.

Fertility Assessment. A dedicated section was developed with clear information and interactive tools to inform visitors about fertility evaluation methods.
In Vitro Fertilization Treatments. Detailed content and step-by-step presentations were created for the available assisted reproduction methods, aiming to reduce anxiety and enhance understanding.
Fertility Preservation. An informative section was integrated about fertility preservation options at different stages of life, focusing on both medical and social reasons.
Pregnancy & childbirth. Educational material was added regarding the course of pregnancy, childbirth options, and preparations for new parents, presented through clear and scientifically supported information.

Description
The design was 100% custom to reflect scientific expertise, while also being friendly, modern, and approachable. Each service is clearly presented, with careful attention to content display to build visitor trust. The main challenge was the large volume of content. Each page needed to have its own character without losing the coherence and quality of the design. The expertise had to be highlighted without becoming confusing or cold.

Features & Innovations
- Online appointment booking system
- Refined UI/UX design
- Responsive design for easy use on mobiles & tablets
- Enriched content with emphasis on information & guidance

Results
The new online presence significantly enhanced the image of Gennima as a modern and reliable medical center. Visitors feel secure, easily understand the services, and are encouraged to take the next step: to request help. The increase in appointment requests and the positive user feedback confirm that the design and content strategy worked effectively.

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