The main goals of the Digital Strategy and Marketing Mix actions were the following:
Proctology
Digital Marketing & SEO Campaign
Strategy & Challenge
Surgeon – proctologist Dr. Apostolos Stamatiadis, with 30 years of experience in diagnostic and therapeutic techniques for anal conditions, has organized the “Surgical Proctology Clinic” in the center of Athens, offering high-definition examinations, many of which are performed as a nationwide exclusive. His scientific training and his daily activity in demanding surgeries rank him among the top professionals in the field.
Within the framework of our collaboration, we designed and developed a modern, advanced medical website, with the aim of highlighting the quality of his services and facilitating communication with patients. At the same time, we implemented targeted Digital Marketing actions, combining SEO, content marketing, and advertising campaigns, in order to strengthen his online presence and attract new patients. As a result, his website is now consistently ranked in the highest organic positions on Google, making it one of the most up-to-date and modern resources in the field of Proctology.
Our Services on the Project
- Web Design & Development
- Digital Marketing
- SEO
Project objectives
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Redesign of the medical website with the aim of fully highlighting the scientific identity and prestige of Dr. Apostolos Stamatiadis.
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Integration of user-friendly functions for direct communication, such as targeted call-to-actions and the ability to book appointments online.
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Maintaining and enhancing the website’s high organic ranking in relevant Google searches through strategic SEO actions.
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Increasing brand awareness and website traffic through targeted Digital Marketing actions.
Web Design & Development
- Description
The need to highlight the scientific identity and specialization of Dr. Apostolos Stamatiadis in the field of Proctology, combined with the demand for direct and friendly communication with patients, set high standards for the development of the new website. At the same time, a key priority was to maintain the sense of reliability and scientific validity that characterizes his work, as well as to strengthen the website’s organic ranking on Google through targeted SEO and Digital Marketing.
- Features & Innovations
- Design that highlights the doctor’s scientific profile and specialization
- Friendly and easy-to-use navigation for immediate access to information on services, examinations, and CV
- Integration of smart contact forms and online appointment booking capabilities
- Development of a blog section with authoritative and educational medical content for continuous authority enhancement
- Adaptation to mobile devices (responsive design) and fast page loading
- Compliance with the General Data Protection Regulation (GDPR) and medical marketing guidelines
- Creation of structured data for enhanced appearance in search results
- Subtle but strong highlighting of the clinic’s titles, experience, and exclusive services
- Results
The development of the new website for Dr. Apostolos Stamatiadis delivered immediate and measurable results. Organic traffic increased significantly, boosting the visibility of his medical work and leading to a rise in appointment requests. At the same time, the overall user experience improved noticeably, further strengthening the relationship of trust between the doctor and the website’s visitors.
SEO
Implementation
Dr. Apostolos Stamatiadis is a recognized expert in Proctological Surgery in Greece, offering highly specialized diagnostic and therapeutic services, many of which are exclusive nationwide. With the goal of dynamically enhancing his digital presence and showcasing his scientific work, we strategically developed a new medical website based on a custom design, comprehensive SEO, and targeted medical content.
Specifically, we performed a complete SEO optimization, covering all levels: on-site, technical, and off-site.
For on-site SEO, we analyzed the website’s structure, optimized service pages and thematic sections, updated metadata, and properly organized internal linking. This was done to ensure thematic consistency and maximum relevance to key searches in the field of Proctology.
At the same time, through technical SEO, we improved loading speed, ensured an excellent Browse experience on mobile devices, and addressed critical SEO issues, guaranteeing full compatibility with Google Search Console’s requirements.
As part of off-site SEO, we focused on creating quality backlinks through collaborations with medical sites and thematic health directories. Furthermore, we designed a strategic plan for developing blog content, targeting high-interest keywords related to anal conditions and treatments, with the aim of continuously increasing organic traffic.
All actions were based on comprehensive analysis (SEO audits, competitor analysis, search intent analysis), with the purpose of improving the website’s organic ranking, increasing traffic, and strengthening public trust.
Results
+81%
increase in organic traffic compared to the previous 12 months
+112%
increase in contact requests and appointment bookings through organic search
+65%
increase in impressions for keywords related to anal conditions and treatments
Top 3
position for 185 high-competition keywords (hemorrhoids, anal fistula, pilonidal cyst, proctologist, anal abscess, etc.)
-72%
decrease in crawl errors in Google Search Console
+88%
increase in new users from organic results
Performance Marketing
1
Highlighting the doctor’s scientific identity and establishing his online presence.
2
Increasing contact requests and online appointment bookings.
3
Increasing website traffic from all incoming traffic channels.
4
Utilizing new Digital Channels and modern display technologies in the medical sector.
Our actions to achieve this:
Utilizing targeted Search, Display, and Performance Max campaigns on Google to promote key services.
Creation of educational and branded content (articles & videos) and promotional advertising on YouTube & Display Networks.
Strategic presence on Social Media (Facebook & Instagram) with awareness and engagement campaigns based on themes of conditions and treatments.
Content calendar design with informational posts and advertising actions tailored to specific categories of conditions and patient needs.
Results
+68%
Increase
contact requests via the website (over a period of 18 months)
+72%
Increase
appointment bookings through organic and paid traffic
+59%
Increase
in searches for the doctor’s name on Google (brand searches)
+51%
Increase
of the CTR (Click-Through Rate) in Google Ads campaigns
