From the very first moment of its creation, Badila’s fashion brand, in 1989, stood out for its original ideas and excellent quality clothes and accessories for the girl and the woman next door who ask for something different.
Today, it is considered one of the leading brands in the women’s fashion sector, staying competitive in price and stable in quality. The 8 retail outlets and its trusted partners help the company continuously achieve its goals and make its own story about women’s clothing.
Badila is fully committed to its goals by offering style and clothes that do not follow strict rules and are meant for girls who know how to enjoy life in comfort and style.
Here again, comes the new e-shop to revitalize the online image of the brand with a 100% functional online store designed for easy shopping, an online shopping therapy that every woman would like!
Speaking of the rebuilding of an online fashion store, the goals are multiple and specific, but on a first look, the ease of user navigation and the optimal categorization, are the elements that raise the bar to the right rebuilding of a fashion oriented site.
A functional e-shop must be created for both the user who is navigating & searching for the right product, but also the Badila administrators, who add new products from an advanced Back Office system and adjust information and data, making the online store even more attractive and accessible.
For its flawless operation, the appropriate custom mechanisms had to be adapted to increase traffic and, by extension, orders. These mechanisms, tested on other platforms, are sure to match the brand’s philosophy, while at the same time transforming the old and obsolete mechanisms to be 100% in line with the new world of online fashion.
The creation of a unique artwork, which follows exactly Badila’s philosophy, was something that required time and study. By acting the plan, we had in mind that the visual arts needed to be colorful, branded and targeted to an ever-growing audience. Finally, following the client’s wishes, we were invited to customize unique features in the products’ place so that it would make it extremely easy to use.
It is important that the menu is distributed in a way so that every visitor can quickly find the product they look for within unlimited categories or subcategories. At the same time, it is necessary for the users to be able to see related products and popular items that belong to the brand’s most sold section or have high user searches.
The complete automation of the e-shop with the ERP system was necessary for the automatic update of the products and thus the more efficient management of the e-shop.
The fast loading of the website, the interaction of visitors with the e-shop and the percentages directly related to sales, are just a few of the important e-shop indicators.
By working a long time on the 100% SEO Friendly Platform we chose, we were able to rebuild the e-shop, making it functional in all areas and facilitating the user at all stages of the buying process. We created an artwork that competes with the ones of the industry abroad and helps the visitor to navigate, maintaining the absolute navigation experience and the visitor’s stay at the online store.
Some of the functions that played an important role in the success of the re-design and the increase to Badila’s orders are:
- Minimal art and UI (user interface) that responds and follows all UX best practices (user experience) without sacrificing the browsing experience.
- Connection via ERP and automated product and category updates.
- Automatically display new products that enhance easy user navigation and make purchases more likely and effortless.
- Display of all available colors in all categories in a unique handy way, ie with a custom mechanism in the available colors of the product for the switching of the photo gallery.
We’ve performed all the necessary techniques to make the online store fit perfectly with desktop, tablet and mobile screens (responsive design). This “adaptability” reduces significantly the high bounce rate of users that would take place, if they were browsing in an unresponsive e-shop from a mobile device.
The above strategies have been properly adapted to the new e-shop, increasing the average order value and the organic results on Google search.