The Neurosurgeon of brain Mr. Rologis Dimitrios is one of the most distinguished neurosurgeons in Europe, having researched thousands of brain-surgeries first, with significant success, as well as, surgeries in the spinal cord (tumors, aneurysm, pituitary adenomas)
After a full time education in Neurosurgery in Great Britain and management positions in various Neurosurgical clinics of Athens (National General of Athens, Hygeia, Metropolitan) for 30 years, he undertakes operations of special access to inaccessible parts of the brain by the use of last gen technology, e.g. the surgical microscope.
From time to time, he has been awarded with scientific titles and distinctions like the “Elected President of the Professional Association of Neurosurgeons of Greece”, “Member of the “National Committee of UNICEF Greece” and more.
During our first appointments with the doctor, clear objectives of the website development were set: the graphic designs, the content, the menu’s capabilities and the steps that had to be followed, in order to have a result of perfect technical aspects and eye-catching copywriting. The simple user-patient had to be informed with proven scientific data about disease and the methods of confronting it.
Proper categorization on the menu: In a professional website, the visitor keeps “running” back on the menu in order to find the information they need. A proper structured-menu provides a positive browsing experience, therefore the right menu design was a prerequisite and foundation in order to proceed with our actions. The basic categories so as the subcategories correspond with accuracy in the experience and the techniques that the neurosurgeon utilizes, covering the whole range of brain surgery, spinal cord surgery and pituitary adenomas surgery. A tremendous volume of information is offered in categories-groups.
Content: The trends of content swift, depending on the trends of each time. For a medical website though, in order to be able to stand and reach high rankings in Google’s search engine, a correct structure, a scientific proven and unique content are a must. Our Copywriting Department in collaboration with Mr. Rologis succeeded in the conduction of medical content about the most important diseases and treatments, with special keywords, so that the website could be totally optimized in terms of SEO.
Graphic Design: The visual material in a medical website should be elegant, functional and unique without complicate concepts, in order to clearly communicate to the users the information they look up. In extension, the graphic designs of the website had to be search engine friendly and easy to comprehend in order to provide a smooth browsing experience to all users. Last but not least, the hue, especially of the logo on the homepage, sliders etc. had to ooze with seriousness within the restrictions of a minimal style so that the user’s search experience would be performed tirelessly.
The very good preparation and constant contact with the doctor helped us to develop a dynamic website in a short period of time, while complying with Google’s design specifications, Responsive Design and platform selection with easy content or data update/entry, as well as, upgrade of any type of information.
Homepage:The homepage offers to users all the capabilities to quickly find what they are looking for or to navigate easily throughout the whole website. A method of adding sticking menus was implemented so that the user can browse to any category of the website while scrolling down.
The user can even find useful information in the Footer regarding direct phone contact with the doctor or make an appointment via an online contact form.
Design: We chose a customizable template to adjust the minimal artwork, which would not disorientate the user, an artwork that would help them find with a single click the information they are looking for.
Afterwards, we took all the necessary action so that the website would be mobile friendly (Responsive design), and have a proper design-wise optical result in all smartphone devices.
Extra important actions:
- Short loading time
- Visible menus during browsing experience
- Design of a special online form that appears not only on the contact page, but also on all categories/subcategories.
- Development of a 100% SEO friendly platform, ranking amongst the first places of Google’s organic results.