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CLIENT

Konstantinos D. Giatras, Surgeon – Obstetrician and Gynecologist, is the President of hospital “Athena” in Timisoara- Romania, Assistant Professor of the University of New York in the sector of Infertility Science and Professor of the University of Victor Babes- Timisoara.

Reviewing his CV, we notice that except for the medical science, his manifold personality is related to intensive social activities like Doctors Without Borders, with missions in over 20 countries in Africa, Latin America and Asia and the writing of a personal travelogue in the countries of the so called “Third World” via people’s frames.

His medical practice of in vitro fertilization (IVF), which he manages, offers services in the field of gynecology with core interest in assisted reproductive technology and the laparoscopic/ hysteroscopic surgery

CHALLENGE

During the research of the reconstruction process of the medical website, we spotted many issues, which immediately turned to challenges and motivations. Our main concern was to create the most optimized experience and an easy-to-browse website for the users, therefore, we structured the doctor’s material correctly and methodically, so that it appears in dynamic pages.

All the action taken daily on the new functional template, had the purpose not only to present a perfect result aesthetically (e.g. slider carousel on homepage) and a modern website, but also to communicate via the internet, the reliability and trustworthiness, which the doctor already has in the broad audience.

The next step, was to attract the interest of the user in the doctor’s services, analyzing them. The conduction of the texts with unique content for each type of disease by the doctor himself and the correct format provided by our Copywriting Department (seo friendly) was one of the main factors that resulted in a longer user visit duration time and in extension, a longer potential client visit duration time on the website.

RESULTS

Before the project was completed, the goals were successfully met and the result was functionally, aesthetically and technically perfect!

  • We created a website with a Responsive Design, which is readjusted utterly in all devices.
  • We increased the relative average visit duration time on the website by 50%.
  • Utilizing at catalytic spots call-to-actions by filling out contact forms and triggering users to make phone calls, we increased the average number of appointments by phone calls by 60%.
  • We built a thoroughly SEO friendly website, achieving to rank it on the top of Google’s organic results.

Mr. Giatras is one of our 100% satisfied clients!

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