The main objectives of the Digital Strategy & the Marketing Mix actions were the following:
Design Pergola
Performance Marketing & SEO
Strategy & Challenge
Design Pergola is an innovative Greek company specializing in furnishing residential and commercial spaces with outdoor furniture. With a focus on quality and aesthetics, the company offers solutions that combine modern design with high functionality, meeting the needs of contemporary consumers.
Design Pergola provides customized solutions for every type of outdoor space, whether private residences or professional environments.
With continuous investments in research and development, Design Pergola remains a pioneer in the field of outdoor decoration, offering products that enhance quality of life and highlight modern architecture.
The company needed dynamic communication both to industry professionals and to consumers interested in solutions nationwide. Critical was the communication of the brand as synonymous with refined design and high quality, targeting an audience seeking innovation, elegance, and exceptional functionality.
At the same time, appearing in popular search terms in the top organic positions on Google, as well as alongside the international brands it collaborates with, were key goals of the designed strategy.
Our services in this project
- SEO
- Performance Marketing
Project objectives
Dynamic communication of the brand to both industry professionals and private customers.
Communication of the brand as synonymous with sophisticated design and high quality.
Targeting the appropriate audience seeking innovation, elegance, and exceptional functionality.
Appearance in popular search terms in the top organic positions on Google.
SEO
Implementation
Promotion in the outdoor furniture sector is one of the most demanding challenges in SEO, due to the strong presence of major brands and marketplaces. With a strategy based on comprehensive SEO and specialized content, we successfully enhanced the organic traffic of Design Pergola.
More specifically, we proceeded with a complete SEO optimization on all levels: on-site, off-site, and technical. At the on-site SEO level, we upgraded the category and brand pages of outdoor furniture, created search engine–friendly metadata, and implemented a strategic internal linking plan. Additionally, a blog strategy was designed focusing on topics related to outdoor spaces, gardens, and outdoor living.
For technical SEO, we focused—in collaboration with the e-shop developer—on resolving issues related to loading times on mobile devices.
In off-site SEO, emphasis was placed on acquiring quality backlinks through partnerships with architecture blogs specializing in outdoor spaces and landscaping design.
+80%
Increase in organic traffic compared to the previous 12 months
+42%
Rise in average organic position compared to the previous 12 months
+70%
Increase in organic revenue compared to the previous 12 months
Top 10
Ranking for 150 keywords related to outdoor furniture
-62%
Reduction in crawl errors on Google Search Console
+85%
Increase in new users from organic search results
Performance Marketing
1
Dynamic communication of the business to both industry professionals and individual consumers.
2
Communication of solutions on a nationwide level.
3
Communication of the brand as a synonym for refined design and high quality.
4
Targeting an audience seeking innovation, elegance, and exceptional functionality.
Targeted Ads: Creation of ads targeting both professionals and individuals, based on demographics, interests, purchasing behaviors, utilizing diverse visuals and tailored messages.
Carousel Ads: Presentation of the company’s projects and specific solutions through carousel ads, highlighting their features and benefits.
Search & Display Ads: Creation of ads targeting searches related to outdoor shading systems, pergolas, and luxury outdoor furniture. Displayed on specialized websites, aiming to boost brand awareness and attract new customers.
Search & Display Ads: Creation of ads targeting searches related to outdoor shading systems, pergolas, and luxury outdoor furniture. Displayed on specialized websites, aiming to enhance brand recognition and attract new customers.
Results
78.67%
Increase
in online sales of premium products
117,26%
Increase
in traffic from new users
166%
Increase
in direct searches for the Brand Name over the course of one year of communication.
108%
Increase
in leads through the targeted lead generation campaign for B2B & B2C audiences.
