The main goals of the Digital Strategy & Marketing Mix actions were the following:
Komfy
Custom B2C eshop
Strategy & Challenge
Our team had the pleasure of collaborating once again with Komfy by Sofa Company, a valuable partner who has trusted us for years. This time, prompted by the company’s rebranding, our goal was to completely upgrade their website, offering them a modern, custom design that further highlights their brand’s aesthetic and dynamic nature.
In addition, a key objective was to create a page that is completely Google-friendly, appearing in the top positions of organic rankings for the most competitive terms in the category.
At the same time, a challenge for the company was to reintroduce the Brand to the public and reposition it in consumers’ minds as the go-to place for solutions for all the rooms of a modern home, providing a variety of choices and no longer focusing exclusively on the living room.
Our Services on the Project
- Web Design & Development
- SEO
- Performance Marketing
Project objectives
-
Creation of a Custom B2C Website, with an emphasis on high aesthetics and the brand’s dynamic nature.
-
Digital rebranding of the brand.
-
Repositioning of the brand in the minds of consumers.
-
Appearing in the top positions of organic rankings for the most competitive terms in the category.
Web Design & Development
- Description
The project involves the creation of a B2C corporate website, which functions as a digital product showcase and a primary source of information for the end consumer. It includes detailed product pages, categories covering every room of the house, and special projects for professional use (hotels, homes, etc.). The design is 100% personalized and aligned with Komfy’s new image. The biggest challenge was to harmonize the new identity with the old one, so that existing customers would continue to recognize the brand, while simultaneously highlighting the qualitative and aesthetic upgrade. At the same time, an environment had to be designed that showcases the products as an experience, not just as catalogs.
- Features & Innovations
- Premium product presentation with a strong emphasis on photography and design
- Projects section: Inspired projects in professional spaces
- Stores section: Display of physical presence with detailed information
- Responsive design for a flawless experience on mobile, tablet, and desktop
- Upgraded aesthetics, aligned with the brand’s new positioning
- Results
Komfy acquired a modern, contemporary, and attractive website that fully expresses its new identity. The site serves as a key point of contact with the end consumer, highlights the quality of the products, and actively supports the company’s growth strategy in the premium furniture sector.
SEO
Implementation
Organic promotion in the furniture sector is one of the biggest challenges in SEO, due to the strong presence of large brands and marketplaces. With a strategy based on technically sound construction, comprehensive SEO, and targeted content, we managed to significantly boost Komfy’s organic traffic and online presence.
We proceeded with a **complete SEO optimization** at all levels: on-site, off-site, and technical. For on-site SEO, we redesigned the website’s structure, optimized product and collection pages, created search engine-friendly metadata, and developed strategic internal links. In technical SEO, we focused on improving loading speed and full mobile optimization.
For off-site SEO, we focused on acquiring targeted backlinks through collaborations with architecture and design blogs. At the same time, we designed a plan for creating blog content around interior design and furniture topics.
Results
+78%
increase in organic traffic compared to the previous 12 months
+95%
increase in page views
Top 10
position for 250 keywords related to furniture and interior design
-60%
decrease in crawl errors in Google Search Console
+88%
increase in new users from organic results
Performance Marketing
1
Complete digital rebranding of the company.
2
Integrated Digital Media Plan.
3
Retention of existing clientele.
4
Attracting a new audience.
5
Increase in market share.
Our actions to achieve this:
Differentiated visuals & text variations for the overall “always on” communication campaign.
Customized campaigns for the different rooms of the house and the corresponding product categories.
Audience segmentation of those who have already interacted with the business & targeting them with differentiated messages on advertising platforms.
Creation of Local campaigns Nationwide per store with the goal of strengthening specific ones.
Results
55%
Increase
in New Users
70.80%
Increase
in direct traffic, a fact that proves the dynamic strengthening of awareness
17%
Increase
in the total number of Followers on the META network
179%
Increase
in engagement rate on the same network
