The main goals of the Digital Strategy & Marketing Mix actions were the following:
Pet Shop 88
Custom B2C Eshop
Strategy & Challenge
With over 20 years of experience in the industry and more than a decade of online presence, petshop88.gr is one of the leading online pet shops, offering a vast variety of pet products and prompt service, always with respect for the consumer.
Our long-standing collaboration with the brand resulted in the creation of a renewed, multifunctional, and user-friendly e-shop designed to meet the increasing needs of the sector. The online store dynamically highlights the brand’s identity while reflecting the customer’s love and dedication to their field, providing value through an optimized user experience.
Our Services in the Project
- Web Design & Development
- SEO
- Performance Marketing
Project objectives
Custom platform design to incorporate the brand identity.
Commercial tools that make the purchasing process immediate, effortless, and user-friendly.
Maximizing the performance strategy’s effectiveness with the goal of increasing revenue.
Maintaining/improving the already very high organic rankings of the online store.
Web Design & Development
- Description
Managing a large volume of products and suppliers, combined with the need for truly fast and accurate search, posed high demands on the implementation. Additionally, the warm and personal connection that the brand had already built with its audience needed to be preserved. At the same time, commercial tools had to be integrated to make the purchasing process immediate, effortless, and user-friendly.
- Features & Innovations
- 13,000+ products and 400+ suppliers
- Promo areas with banners & commercial campaigns
- “Remind me to reorder” – smart reorder tool
- Digital Gift Cards
- Notify When Available for out-of-stock products
- Sign-up Coupons – automatic coupons for new registrations
- Dynamic product search with intelligent integration
- Apple Pay / Google Pay / Klarna
- Integration with eFood, Wolt, Shopflix & Skroutz
- Physical Store Presentation
- Results
The implementation of the platform for Petshop88.gr has delivered significant and measurable benefits for the business. There was an immediate increase in orders, both from new and returning customers, while the overall user experience improved noticeably, leading to greater satisfaction and loyalty.Through integration with the ERP system, processes were automated, errors reduced, and information flow accelerated, providing better control and management.
At the same time, the multichannel presence through partnerships with platforms such as eFood, Wolt, Shopflix, and Skroutz enhanced the brand’s recognition and commercial reach.
Finally, the ability to analyze data and purchasing behaviors enabled the Petshop88 team to make targeted business decisions, while personalized tools strengthened the relationship with the end consumer.
SEO
Implementation
Since 2012, petshop88.gr has evolved from an extension of a physical store to one of the leading online pet shops, surpassing intense competition and adapting to new consumer habits, especially after the pandemic. With a strategy based on technically sound construction, comprehensive SEO, and targeted content, the e-shop achieved impressive growth in organic traffic, orders, and revenue.
Specifically, we carried out a complete SEO optimization, covering all levels: on-site, off-site, and technical. At the on-site SEO level, we analyzed the structure and content of the e-shop, optimized category and product pages, refreshed metadata, and properly organized internal linking. At the same time, through technical SEO, we enhanced loading speed, optimized the user experience for mobile environments, and addressed critical errors in Google Search Console.
In off-site SEO, we focused on acquiring high-quality backlinks through collaborations with specialized blogs and directories in the pet industry. Simultaneously, a strategic plan for blog content creation was designed targeting high purchase-intent keywords.
All actions were based on a data-driven analysis (SEO audits, competitor study, search intent analysis) with the goal of increasing organic traffic, improving rankings for key pet product searches, and boosting conversion rates in a highly competitive sector.
Results
+82%
a significant increase in organic traffic by X% was observed compared to the previous 12 months.
+128%
the increase in sales through organic search
+55%
increase in impressions for keywords related to pets
Top 3
ranking for 522 high-competition keywords
-68%
reduction in Google Search Console crawl errors
+90%
increase in new users from organic search results
Performance Marketing
1
Establishing the brand on a nationwide level.
2
Increase online revenue and conversion rate.
3
Increase online visitors from all incoming traffic channels.
4
Utilization of new digital channels and technologies.
Our actions to achieve this
Utilization of various PMAX campaigns & DSA.
Creation of branded video content and its distribution through advertising on YouTube & TikTok campaigns.
Development of a collaboration program with influencers & brand ambassadors and coordinated promotion across the brand’s social media and owned channels.
Separate actions and communication plans for each physical store, aiming to further strengthen them periodically.
75%
Increase
in the revenue through the e-shop between 2021 and 2023
57%
Increase
in the number of orders during the same period
64%
Increase
in direct brand searches on the Google search engine (2021 vs 2023)
47%
Increase
in CTR in Google Ads Campaigns
