Topelcom
B2B Wholesale Platform
Strategy & Challenge
Topelcom, a modern and technologically advanced company specializing in telecommunications, electrical equipment, and technology products, decided to launch a B2B wholesale platform to strengthen its commercial presence and better serve its partners.
The main goal was twofold: first, to introduce the company and its wide range of products to a new audience unfamiliar with the brand, and second, to provide an effective tool for wholesale ordering, featuring automated functions, accuracy, and ease of use.
Project objectives
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Optimization of the user experience through a user-friendly and fast ordering environment.
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Presentation of 24,000+ products with clarity, reliability, and easy navigation.
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Integration with Galaxy ERP for real-time updates on stock and pricing.
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Increase in sales, process automation, and reduction of errors in order entries.
Web Design & Development
- Description
The project involved the tailor-made design and implementation of a B2B ordering platform, with a strong focus on speed, accuracy, and usability. The platform includes the following key features:
- Flexible search using title, barcode, SCAN, or product code.
- Quick ordering through a specially designed interface.
- Display of minimum quantity per code/package.
- Certificate display for each product.
- Customer profile card.
- Features & Innovations
The Topelcom platform stands out for the following innovations:
- Multiple price lists per customer or customer group.
- Accurate ERP integration with no discrepancies in prices or stock levels.
- Smart search tools and order-saving functionality.
- Advanced product comparison features.
- Comprehensive order management system with history tracking and repeat order capabilities.
- Exportable orders, RMA management, and offer tracking based on availability.
- Support for multiple XML product files.
- Purchase history export in PDF format.
- Integration with an external search provider.
- Pending pre-orders functionality.
- Results & Benefits
The new B2B platform delivered measurable benefits:
- Increased volume of online orders thanks to a faster and more user-friendly process.
- Improved user experience due to modern design and functionality.
- Reduction in errors and significant decrease in order processing time.
- Automation of critical functions, resulting in substantial savings in manpower and operational costs.
The development of the B2B platform by Topelcom marked a milestone in the company’s digital transformation, strengthening its image as a pioneer in the tech wholesale industry.
The solution has already laid the groundwork for future expansion, with support for additional tools (e.g. analytics, custom product recommendations, loyalty systems, etc.), offering even greater value to its partners.
